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Ioanna Kostarella
Ioanna Kostarella

ASSOCIATE PROFESSOR

Journalism, communication and social change.

I study how journalism, digital media, AI, sustainability and strategic communication shape public trust, democratic dialogue and social change.

Digital Journalism, AI and Media Transformation

How automation, AI and digital platforms are reshaping journalistic work and newsrooms.

Shifting consumption habits across generations

Differences in media use and trust between generations.

Journalistic gathering and verification techniques

Collection, verification, cross-checking and authentication of information from official and unofficial sources.

Participatory media, sustainability and local communities

The role of participatory media in surfacing social, environmental and economic issues and empowering local communities.

Framing and Public Discourse

How the media frame issues of public interest and shape public discourse.

Current Research

All projects
SkillsCamp
Educational Programmes

SkillsCamp - Sustainability and Green Transition Communication

A four-day intensive programme in Kozani, designed for journalists and communicators working on sustainability, environmental journalism and reporting on the green transition.

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Selected publications

Recent Publications

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Book chapter2026

The Pylos Shipwreck: The Anatomy of a Journalistic Investigation (forthcoming)

Christides, G. & Kostarella, I. (2026). The Pylos Shipwreck: The Anatomy of a Journalistic Investigation (forthcoming). Media and Migration in Southeastern Europe (Pleios, Kostarella, Kalfeli & Tramountanis, Eds.), Routledge.

Book2026

Media and Migration in Southeastern Europe: Shaping Narratives and Policies (forthcoming, Aug 18, 2026)

Pleios, G., Kostarella, I., Kalfeli, N. & Tramountanis, A. (Eds.) (2026). Media and Migration in Southeastern Europe: Shaping Narratives and Policies (forthcoming, Aug 18, 2026). Routledge Research in Journalism Series, London.

Book2026

Journalism in the Digital Age: Challenges and Transformations (forthcoming)

Κωσταρέλλα, Ι. & Ματσιώλα, Μ. (2026). Journalism in the Digital Age: Challenges and Transformations (forthcoming). Disigma Publications.

Journal article2025

MediaWatchers4Climate: Assessing the Accuracy of Climate Change Narratives in Greek Media Through Machine Learning

Baltzi, T., Nikitaki, S., Galatsopoulou, F., Kostarella, I., Veglis, A., Vasilopoulos, V., Papaevagelou, D. & Skamnakis, A. (2025). MediaWatchers4Climate: Assessing the Accuracy of Climate Change Narratives in Greek Media Through Machine Learning. Machine Learning and Knowledge Extraction, 7(2), 53. https://doi.org/10.3390/make7020053

Public engagement

Recent Appearances

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FEB 2026

Op-ed

Artificial Intelligence: The decisive role of academic research and the need for ongoing dialogue

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NOV 2025

Op-ed

Sustainability in the Digital Age and the decisive role of communication for all

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APR 2025

Op-ed

AI and journalism: A hesitant step

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